OTTAWA, CANADA  —  EST. CREATOR
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Lifestyle & UGC Creator Ottawa, ON

Elena
Pushkareva

Fashion, beauty, home & everyday lifestyle

A Canada-based lifestyle creator making authentic, relatable content that brings products naturally into everyday life.

English Russian
Elena Pushkareva
About

A little about me

Hi, I'm Elena - a Canada-based lifestyle creator and mom of five.

I've been sharing my life online for over seven years, building a Russian-speaking community around life in Canada, family, beauty, lifestyle and everyday moments. Over the past two years, I've also been creating UGC content for brands, learning how to turn real-life experiences and products into engaging, natural content.

My approach is simple: I create content that feels like a genuine part of everyday life, while still being visually appealing and engaging enough to make people stop and pay attention.

As a woman, mother and established lifestyle creator, I bring a perspective that goes beyond trends and connects with women at different stages of life - from personal style and beauty to family, home and everyday experiences.

I create content in English and Russian and am available for UGC and brand collaborations.

20K+
Instagram followers
Ottawa
Based in Ottawa, Ontario
2.1M
Views, most viewed Reel
908K
Profile views, monthly
Portfolio

Selected Work

A selection of lifestyle-driven UGC created to showcase different products, formats and storytelling styles.

Portfolio Sample Fashion

Leopard Shoe Styling

Styling · Fashion · Voiceover

Three ways to style one pair of leopard shoes for different looks.

Portfolio Sample Beauty

Korean Skincare Routine

Beauty · Product Demo · Voiceover

A simple skincare routine featuring Korean beauty essentials.

Portfolio Sample Lifestyle

Calming Essential Oil

Wellness · Lifestyle · Voiceover

A relaxing essential oil moment focused on creating a calm atmosphere.

Services

What I Can Create

UGC Videos

Short-form videos designed for organic social media or paid advertising.

Product Demonstrations

Natural, visually engaging demonstrations that show how a product works.

Lifestyle Content

Products integrated naturally into everyday routines, home, travel and lifestyle moments.

Fashion Content

Styling, outfit videos, try-ons and fashion storytelling.

Beauty Content

Skincare, beauty routines, product demonstrations and personal testimonials.

Voiceover & On-Camera

Natural English and Russian delivery for product-focused or storytelling content.

Content usage rights are discussed and priced according to the intended use of the content.

What brands say

Reviews

Before creating UGC, I built experience creating sponsored content and natural brand integrations for my established Instagram community. Here's what brands have said.

Get in touch

Let's create something together.

Have a product you'd like to bring to life? I'd love to hear about your project.

Get In Touch