A Canada-based lifestyle creator making authentic, relatable content that brings products naturally into everyday life.
Hi, I'm Elena - a Canada-based lifestyle creator and mom of five.
I've been sharing my life online for over seven years, building a Russian-speaking community around life in Canada, family, beauty, lifestyle and everyday moments. Over the past two years, I've also been creating UGC content for brands, learning how to turn real-life experiences and products into engaging, natural content.
My approach is simple: I create content that feels like a genuine part of everyday life, while still being visually appealing and engaging enough to make people stop and pay attention.
As a woman, mother and established lifestyle creator, I bring a perspective that goes beyond trends and connects with women at different stages of life - from personal style and beauty to family, home and everyday experiences.
I create content in English and Russian and am available for UGC and brand collaborations.
A selection of lifestyle-driven UGC created to showcase different products, formats and storytelling styles.
Three ways to style one pair of leopard shoes for different looks.
A simple skincare routine featuring Korean beauty essentials.
A relaxing essential oil moment focused on creating a calm atmosphere.
Short-form videos designed for organic social media or paid advertising.
Natural, visually engaging demonstrations that show how a product works.
Products integrated naturally into everyday routines, home, travel and lifestyle moments.
Styling, outfit videos, try-ons and fashion storytelling.
Skincare, beauty routines, product demonstrations and personal testimonials.
Natural English and Russian delivery for product-focused or storytelling content.
Content usage rights are discussed and priced according to the intended use of the content.
Before creating UGC, I built experience creating sponsored content and natural brand integrations for my established Instagram community. Here's what brands have said.
Have a product you'd like to bring to life? I'd love to hear about your project.